How have you built a more inclusive marketing team, and what

[yasserbadhaz]

We built an inclusive marketing team by hiring for many different backgrounds, listening to various voices, and opening space for new ideas. All of these perspectives helped us connect better with our audience, particularly with niche applications such as thesis binding. By understanding different student' needs and their cultural context, we could create relatable campaigns that generated good engagement. The feedback? More trust, better customer feedback, and a creative team that feels appreciated and valued. Inclusion is more than just a good thing to do--it's smart marketing that works. By clarifying messaging and unlocking growth avenues previously unseen, diversity will be a real game changer.