What is the impact of social media on modern branding?

[johnmullerab]

Social media has had a significant impact on modern branding strategies, as it has changed the way companies interact with their customers and how they build their brand such as by Increasing visibility and reaching people who may not have been aware of their brand, making two-way communication easier, improving brand personality, promoting the products through influencer marketing, and through social reviews that impact people buying decisions.
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[vytorin]

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